MJC provided image and video Art Direction for Nordstrom across all categories and divisions. Concepts were developed, pitched, iterated, and approved up to the VP of Creative for Nordstrom Brand. Selection of the production teams, casting, creative, storyboarding, on-location/studio direction, editing, markup, right through to pass off of final selects/edits were under my responsibility.
Fall Trend Report
Art Direction of Women’s Fall Trend Report Campaign featuring on-figure, product photography, and video. Shot on location in Rockaway Beach, NY. Multiple cross-channel placements across in-store, site/app, email, and social.
Video
Video was added to site and in-store placements. Keeping the camera active and moving, along with quick cuts in the edit added energy and mood.
