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Nordstrom

fall trend Report

Art Direction of Men’s & Women’s Fall Trend Report Campaign featuring on-figure, product photography, and video. Shot on location in Chelsea, New York City and Rockaway Beach, NY. Multiple cross-channel placements.

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Nordstrom Rack

This is my style

Conceptual and Art Direction for Nordstrom Rack’s “This is my style.” seasonal campaign video and photography, with national placements across Hulu, YouTube Pre-Roll, social, digital advertising, OOH, and In-store video signage. Creative direction focused on an individual expression of style through a contemporary lens of authenticity and uniqueness. These ads were selected to appear on the YouTube leaderboard for excellence in Fashion Retail.

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Peach

Peach, not plastic

Ever sing in the shower? Well… I don’t, but luckily we were able to get our cast to. I conceived the art direction for video, image, and design for Peach: a 100% plastic-free line of hair, face, and body bars. Working collaboratively with the product design team, I led the creative direction for all marketing touch-points, including waitlist and launch assets across email, site, social, video, and image.

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Nordstrom Active

What Moves You

Catalog, homepage take-over, email, and digital advertising featuring art direction for “What Moves You” Men’s and Women’s active and streetwear editorials. A broad cast set in an architecturally minimal location help push impressions of brands like Nike, Adidas, and Ivy Park.

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Superbloom

Floral abstraction

Superbloom is an all natural skin care line based on the power of real plant botanicals. I developed art direction for all marketing assets from launch including video, site, email, and social placements. Macro images of flowers petals and kaleidoscopic animations evoke the science behind the products.

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Nordstrom Rack, Holiday Campaigns

give a little happy

I developed concept, art direction, and execution for video and photography of this Holiday Campaign for Nordstrom Rack. The grid concept showed a diverse cast “giving a little happy”. Creative was broadly placed across Hulu spots, print/digital/OOH advertising, in-store signage, and Social channels.

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Nordstrom Rack

How-To-wear video series

I was asked to create a template for a low-lift, easily replicable concept for a How-to-Wear video series for Nordstorm Rack. I developed and directed this video series, showcasing trend-based concepts hitting Paid Social channels. Episodes were earning 500,000+ views and unprecedented 90 – 95% completion rates.

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Banana Republic

STORE EXPERIENCE & Display

I was hired by iconic brand Banana Republic to direct and elevate in-store marketing. As Director of Global Windows & In-store Creative, I led the development of all seasonal and product marketing display, windows, imagery, signage, and graphics for 600+ international stores. I was hands-on with typography, layout, 3-D prop construction, and creative direction to a team of designers and external vendors.

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Nordstrom

Studio image direction

While working with Nordstrom, I executed a TON of studio photography. These examples show how I added life and energy to simple studio sets through fun direction to our talent.

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Kersh

Look books

I was hired to rebrand this women’s fashion line in 2005. I continued to art direct all photography and graphic design for seasonal campaigns, look books, websites, trade show signage, and print advertising in Vogue and Elle publications.

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