I was asked to create a template for a low-lift, easily replicable concept for a How-to-Wear video series for Nordstorm Rack. I developed and directed this video series, showcasing trend-based concepts hitting Paid Social channels. Episodes were earning 500,000+ views and unprecedented 90 - 95% completion rates.
Conceptual and Art Direction for Nordstrom Rack's “This is my style." seasonal campaign video and photography, with national placements across Hulu, YouTube Pre-Roll, social, digital advertising, OOH, and In-store video signage. Creative direction focused on an individual expression of style through a contemporary lens of authenticity and uniqueness. These ads were selected to appear on the YouTube leaderboard for excellence in Fashion Retail.