MJC was hired by iconic brand Banana Republic to direct and elevate in-store marketing. As Director of Global Windows & In-store Creative, I led the development of all seasonal and product campaigns, marketing display, windows, imagery, signage, and graphics for 600+ international stores. I was hands-on with all design, typography, 3D prop construction, and creative direction to a team of designers and external vendors.
Mad For Mod
Banana Republic became a key creative partner for AMC’s MADMEN. The 60’s look & feel for season 6 was translated into the stores through window displays and in-store signage.
I led the development of creative for key partnerships with global brands such as Issa, Marimekko, and GQ Magazine.
We often played with layers in the window displays, using campaign imagery and window clings to create depth and interest
We converted existing store fixtures into in-store destinations for the GQ shopping experience. We were challenged to incorporate video into the installations, which was achieved by adding iPads attached through custom plexi displays with die-cut graphics.
We gave BR a lot of love for Valentine’s Day window installations. Die-cut paper hearts in multiples were hung to make shapes and affixed to panels for decoration.
Product Focused Stories
Marketing at the store level was predominantly product-focused. MJC supported key business-driving categories by creating engaging and interactive experiences.
I worked with a freelance artist to create this chalkboard effect to illustrate product fit and attributes.
I was tasked with breathing new life into the in-store display for Monogram Suiting, Banana Republic’s premier luxury suiting destination at top-tier stores. I curated an image-collage display with licensed photography, and performed all graphic design for a plexi display case and hangtag.