Catalog, homepage take-over, email, and digital advertising featuring art direction for “What Moves You” Men’s and Women’s active and streetwear editorials. A broad cast set in an architecturally minimal location help push impressions of brands like Nike, Adidas, and Ivy Park.
This campaign led the homepage for Nordstrom.com during the month of January.
This activewear campaign for Nordstrom balanced optimistic camera angles with architectural simplicity. We created mirrored panels that reflected the cast back upon themselves. Placements included digital, in-store, and social.
photo Art Direction