Nordstrom Rack

This is my style

Conceptual and Art Direction for Nordstrom Rack's “This is my style." seasonal campaign video and photography, with national placements across Hulu, YouTube Pre-Roll, social, digital advertising, OOH, and In-store video signage. Creative direction focused on an individual expression of style through a contemporary lens of authenticity and uniqueness. These ads were selected to appear on the YouTube leaderboard for excellence in Fashion Retail.

VIEW PROJECT

Banana Republic

STORE EXPERIENCE & Display

I was hired by iconic brand Banana Republic to direct and elevate in-store marketing. As Director of Global Windows & In-store Creative, I led the development of all seasonal and product marketing display, windows, imagery, signage, and graphics for 600+ international stores. I was hands-on with typography, layout, 3-D prop construction, and creative direction to a team of designers and external vendors.

VIEW PROJECT

Kersh

Look books

I was hired to rebrand this women's fashion line in 2005. I continued to art direct all photography and graphic design for seasonal campaigns, look books, websites, trade show signage, and print advertising in Vogue and Elle publications.

VIEW PROJECT