Peach, not plastic

Ever sing in the shower? Well... I don't, but luckily we were able to get our cast to. I conceived the art direction for video, image, and design for Peach: a 100% plastic-free line of hair, face, and body bars. Working collaboratively with the product design team, I led the creative direction for all marketing touch-points, including waitlist and launch assets across email, site, social, video, and image.


Nordstrom Rack

This is my style

Conceptual and Art Direction for Nordstrom Rack's “This is my style." seasonal campaign video and photography, with national placements across Hulu, YouTube Pre-Roll, social, digital advertising, OOH, and In-store video signage. Creative direction focused on an individual expression of style through a contemporary lens of authenticity and uniqueness. These ads were selected to appear on the YouTube leaderboard for excellence in Fashion Retail.