Peach

Peach, not plastic

Ever sing in the shower? Well... I don't, but luckily we were able to get our cast to. I conceived the art direction for video, image, and design for Peach: a 100% plastic-free line of hair, face, and body bars. Working collaboratively with the product design team, I led the creative direction for all marketing touch-points, including waitlist and launch assets across email, site, social, video, and image.

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Nordstrom Rack

This is my style

Conceptual and Art Direction for Nordstrom Rack's “This is my style." seasonal campaign video and photography, with national placements across Hulu, YouTube Pre-Roll, social, digital advertising, OOH, and In-store video signage. Creative direction focused on an individual expression of style through a contemporary lens of authenticity and uniqueness. These ads were selected to appear on the YouTube leaderboard for excellence in Fashion Retail.

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