Superbloom

Floral abstraction

Superbloom is an all natural skin care line based on the power of real plant botanicals. I developed art direction for all marketing assets from launch including video, site, email, and social placements. Macro images of flowers petals and kaleidoscopic animations evoke the science behind the products.

Product photography

In addition to the launch video assets, I led art direction of product photography.

photo art direction