Superbloom is an all natural skin care brand rooted in the power of real plant botanicals. MJC developed a digital-first approach for concept, art direction, and design across all marketing assets from launch including video, storyboarding, image, site, email, and social placements. Macro images of petals and kaleidoscopic floral animations evoke the science behind the products.
Image Art Direction
In addition to the launch video assets, I led the art direction of both product and on-figure photography.
Email was the primary business driver for the brand, and featured vivid photography paired with customer testimonials.
Social was integral to the brand launch. We introduced Superbloom through key video and animation placements across organic and paid social.