Ever sing in the shower? Well… luckily we were able to get our cast to. MJC conceived and provided art direction on video, image, and design for “Peach”, a line of 100% plastic-free hair, face, and body bars. Working collaboratively with the product design team, I led the creative direction of all 360˚campaign touch-points, including waitlist and launch assets across email, site, social, video, and image.
Deo Launch Video
The Peach line was expanded to include deodorant in plastic-free aluminum cases. The launch video needed to showcase the How-To’s of the system, while also hitting on 100% natural fragrances.
The launch site was constructed within a Content Management System to reduce lift from the engineering team. Email and Social drove to this customer touchpoint and included video, product categories, and shopable content.
Social channels were integral to the product launch. We introduced peach through key video and animation placements across organic and paid social.
Image Art Direction
Vivid color, broad diversity, and honest accessibility were cornerstones of the Peach brand. MJC worked with the in-house image team to deliver product and on-talent imagery to fit the brand direction.