I built the launch site myself within a Content Management System. This touchpoint included video, category, and shopable content.
Art Direction, graphic design
I designed unique icons to represent the product categories, leveraging the proprietary shapes and colors for the brand.
Photo art direction, Graphic Design
The Peach line was expanded to include deodorant in plastic-free aluminum cases. The launch video needed to showcase the How-To’s of the system, while also hitting on 100% natural fragrances.
Art direction, graphic design, video storyboarding
I Art Directed on-talent, lifestyle, and product photography, keying off of the shape and colors of the products
Photo Art Direction
Social channels were integral to the product launch. We introduced peach through key video and animation placements across organic and paid social.
art direction, Design supervision