Peach

Peach, not plastic

Ever sing in the shower? Well… I don’t, but luckily we were able to get our cast to. I conceived the art direction for video, image, and design for Peach: a 100% plastic-free line of hair, face, and body bars. Working collaboratively with the product design team, I led the creative direction for all marketing touch-points, including waitlist and launch assets across email, site, social, video, and image.

Landing Page

I built the launch site myself within a Content Management System. This touchpoint included video, category, and shopable content.

Art Direction, graphic design

category Icons

I designed unique icons to represent the product categories, leveraging the proprietary shapes and colors for the brand.


Photo art direction, Graphic Design

Deo Launch Video

The Peach line was expanded to include deodorant in plastic-free aluminum cases. The launch video needed to showcase the How-To’s of the system, while also hitting on 100% natural fragrances.

Art direction, graphic design, video storyboarding

Photo art direction

I Art Directed on-talent, lifestyle, and product photography, keying off of the shape and colors of the products

Photo Art Direction

SOCIAL

Social channels were integral to the product launch. We introduced peach through key video and animation placements across organic and paid social.

art direction, Design supervision