Peach, not Plastic

Ever sing in the shower? Well… luckily we were able to get our cast to. MJC conceived and provided art direction on video, image, and design assets for “Peach”, a line of 100% plastic-free hair, face, and body bars. Working collaboratively with the product design team, I led the creative direction of all 360˚campaign touch-points from waitlist through to launch assets across email, site, social, video, and image.

Deo Launch Video

The Peach line was expanded to include deodorant in plastic-free aluminum cases. The launch video needed to showcase the How-To’s of the system, while also hitting on 100% natural fragrances. I developed conceptual and art direction to bring these product to market across site, email, and social.

Landing Page

The launch site was built within a Content Management System to reduce lift from the engineering team. Email and Social drove to this customer touchpoint which included video, product categories, and shopable content.

SOCIAL

Social channels were integral to the product launch. We introduced peach through key video and animation placements across organic and paid social.

Image Direction

Vivid color, broad diversity, and honest accessibility were cornerstones of the Peach brand. MJC worked with the in-house image team to deliver product and on-talent imagery that fits.