MJC developed concept, art direction, and execution for Holiday Campaign video and photography for Nordstrom Rack. The grid concept showed a diverse cast “giving a little happy”. Creative was broadly placed across Hulu spots, print/digital/OOH advertising, in-store signage, and Social channels.
A variety of cut-downs and mobile-first perspectives by channel were created for this socially-driven campaign.
Find Your Happy
Art direction for Nordstrom Rack “Find Your Happy” Holiday Campaign executing across video, photography, digital, print, OOH, and in-store advertising. This campaign debut’d with one of the most prominent placements at 4 Times Square, New York.