Nordstrom Rack, Holiday Campaigns

give a little happy

I developed concept, art direction, and execution for video and photography of this Holiday Campaign for Nordstrom Rack. The grid concept showed a diverse cast “giving a little happy”. Creative was broadly placed across Hulu spots, print/digital/OOH advertising, in-store signage, and Social channels.

Social Video

A variety of cut-downs and different perspectives by channel were created for this socially-driven campaign

concept, Art direction, casting, video and photo direction

Holiday Campaign

Art direction for Nordstrom Rack “Find Your Happy” Holiday Campaign executing across video, photography, digital, print, OOH, and in-store advertising. This campaign debut’d with one of the most prominent placements at 4 Times Square, New York.

Art direction video and photography