Nordstrom Rack

This is my style

Conceptual and Art Direction for Nordstrom Rack’s ‚ÄúThis is my style.” seasonal campaign video and photography, with national placements across Hulu, YouTube Pre-Roll, social, digital advertising, OOH, and In-store video signage. Creative direction focused on an individual expression of style through a contemporary lens of authenticity and uniqueness. These ads were selected to appear on the YouTube leaderboard for excellence in Fashion Retail.