MJC provided Concept Development and Art Direction on “This is my style”, a seasonal campaign for Nordstrom Rack with national placements across Hulu, YouTube Pre-Roll, social, digital advertising, OOH, and In-store video signage. Creative direction focused on an individual expression of style through a contemporary lens of authenticity and uniqueness. These ads were selected to appear on the YouTube Leaderboard for excellence in Fashion Retail.
Out Of Home
Marketing was primarily used to support new store openings in regional markets.
Social
Campaign was backed up on all Social channels and featured image, video, and supplemental product photography.
